The R+T Stuttgart exhibition is a premier global event for roller shutters, doors/gates, and sun protection systems. For companies looking to make a significant impact, securing a stand that attracts attention is crucial. So it was for the company Tecseal, Ruzicka´s regular client since 2016.

After being asked by Tecseal to prepare something unique and fresh for R+T 2024, Ruzicka Promotion decided on a designer stand in a wooden and white decor in combination with artificial greenery. The niche with the abundance of green flowers and decent LED lighting around it made the overall look of the stand very impressive. 

Would you like to read the feedback on the booth design from Tecseal? Visit references on our websites

ISPO is a leading international trade fair for the sports and outdoor industry.

The trade fair takes place in Munich, Germany, and it serves as a platform for manufacturers, retailers, and other professionals in the sports and outdoor industry to showcase their products, innovations, and trends.

Following a successful cooperation at ISPO Munich 2022, Ruzicka Promotion succeeded again in realization of a perfect trade fair presentation for a trio of Pakistani companies – Forta Industries, Temposports, Comet sports who are the leading manufacturers of sportswear and sportsequipment in the Sialkot district, Pakistan.

Wir freuen uns sehr, für unseren Kunden erneut einen Stand auf der Spielwarenmesse 2024 realisieren zu dürfen.

Tatsächlich sorgt selbst die “einfachere” Oktanorm-Konstruktion in Kombination mit unserem Fitframe-System und modernen Grafiken für jede Menge Show und Spaß.

Have you been to the IWA OutdoorClassics?

It is an annual trade fair held in Nuremberg, Germany, that focuses on hunting, shooting sports, outdoor equipment, and civilian and official security products. It is one of the largest trade shows of its kind in the world, attracting exhibitors and visitors from all over the globe.

At IWA OutdoorClassics 2023, Ruzicka Promotion became a booth builder for the Croatian body armor manufacturer CROSHIELD which is a leading manufacturer of ballistic vests, body armor plates, and tactical gear in Eastern Europe. CROSHIELD´s biggest client is currently the Ukrainian Ministry of Defence due to the ongoing war in Ukraine. In the future, they hope to expand their business in the US market.

CROSHIELDS´s CEO, Drazen Frkovic, sees the success of his company mainly in an ongoing process of improving details and in maximum focus on satisfying their clients. Frkovic´s words reflect the same corporate philosophy that Ruzicka Promotion has proven itself. This fact could result in a good and long-term partnership between the two companies. 


Mit der Realisierung eines Messestandes auf der Messe Hohejagd 2023 in Salzburg konnten wir unseren Stammkunden Lippejagd erneut erfreuen.

Der Stand wurde auch von anderen Gästen und Zuschauern gelobt.

Unter anderem war es eine sehr schöne Ausstellung mit dem Thema Jagd, Waffen, Ausrüstung.


Have you seen the faces of hopeless and disappointed exhibitors who just arrived at their booth with a clear vision of their stand being finished and ready to be handed over to them? Instead of that they appear in front of their half-finished stand and can see lots of work yet to be done.

Time and staff management is a core skill in a booth-building business. It is of special importance if you set up more stands at once at one exhibition. All stands must be prepared perfectly and on time.

Ruzicka Promotion proved that skill at the Electronica fair 2022 in Munich. The stands to be built were not the easiest and simplest ones but Ruzicka team managed to prepare them without delays and on the agreed time.

If you want to sleep calmly and avoid being in situations full of disappointment just shortly before the start of your exhibition, contact Ruzicka Promotion as your booth builder. You will never feel hopeless.

and provide cosy atmosphere for visitors…

„I would just like to say that we were incredibly happy with the stand again this year. It enabled us to present our company and products perfectly. Our visitors were also enthusiastic about the stand and especially liked the eye- catching carpet colour. In addition, the price, which of course is important for us, was more than fair“.

Chris Riley, Sales & Marketing Executive, Global Laser Ltd

An alternative way of displaying lights and switches

The idea of a Demo Unit serving as a way how to display lights and switches within an exhibition stand during the trade fair Light and Building came from the Dutch-Vietnamese company Freelux, specifically from its owner and the technical director Andries Pasma. 

Ruzicka Promotion, a designer and constructor of exposition stands, was addressed by Freelux to design such a Demo Unit for the Light and Building 2020 spring edition. At that time, neither of the partners could predict that the whole world is in for difficult times.

Nobody could forecast 2-years break and a big stop in the exhibition industry caused by the worldwide pandemic. 

Everything ends someday so do the lockdowns, restrictions, and cancellations of fair trades and exhibitions. 

It is the beginning of autumn, 1st October 2022, and the team of Ruzicka Promotion is successfully handing over the exhibition stand to Andries Pasma, the representative of the Freelux company, one day before the start of the Light and Building 2022. After 2,5 years of the show´s repetitive cancellations, the fair can finally go on. 

We are looking forward to the spring edition of the Light and Building 2024, Frankfurt, Germany. 

Text: Lucie Strnadova



After a 2-year gap, Ruzicka Promotion (CZ) and Selson (UK/AU) representatives could meet again at Automechanika Frankfurt to successfully do their jobs. For Ruzicka the task was to hand over the newly manufactured exhibition stand to Selson, the Selson’s job was to begin their successful presentation at the well-known trade fair focused on the automotive aftermarket. I hope that both sides performed well.

I had a great opportunity to chat with Simon Young, sales and marketing manager of Selson about their presence at Automechanika 2022 which just finished. Simon brought us fresh insight into the 2022 round of the trade fair.

Hello, Simon. Welcome and thank you for your time. Let me ask you a few questions regarding your presence at Automechanika 2022.

1) How would you describe shortly your presence at the fair in 2022?

Automechanika gives us the opportunity to demonstrate our product to a global audience, we get to connect with current customers, and prospective buyers, present new ideas and get a feel for what the market is like.

2) During the Covid pandemic when companies shifted mainly to digital platforms for selling their products, many doubts appeared among people about the usefulness of trade fairs. How do you see it personally? Is participation in Automechanika important for Selson’s sales numbers? Trade fairs usually do provide a boost to sales however it’s not always the most critical aspect. Getting in front of people, demonstrating the product and obtaining feedback from the market are all important factors that help when deciding the next path to take.

3) How would you assess the number of exhibitors and visitors in 2022 compared with the pre-Covid era? Is the participation lower, the same, or higher?

It certainly felt lower. Some of the halls were not finished to the same high standards that Automechanika has achieved in the past but we also felt that the quality of the leads improved, perhaps because there seemed to be fewer people in attendance.

4) Did you have a chance to see other exhibiting companies and their products? Do you think the portfolio of products shown has changed since 2018? Especially in a sense of transformation of the automotive industry (e.g. digitalization, alternative drives)

In some halls, there were innovations that are in line with where much of the industry appears to be heading at the moment. It was disappointing that the vehicle manufacturers didn’t appear to attend (that we could find, anyway). Certainly, there were more electric drives on display than I remember seeing in previous years.

5) Were you satisfied with your exhibition stand made by Ruzicka Promotion? Do you think about some changes in the design for Automechanika 2024?

We were very satisfied and we’ll be leaving the construction of 2024 up to Ruzicka. I’d like to tell you all about our plans for 2024, but that would ruin the surprise…

Thank you for your answers and your precious time 🙂

Text by: Lucie Strnadova