A small family company operating in the field of exhibitions is established at the now defunct Pilsen Exhibition Center. In the beginning, several local exhibitions are organized and soon the first successes are achieved. Over time, new trade fairs are added and the company gradually becomes known to customers as an organizer of quality events.
The first exhibition system
So far, the company has cooperated with subcontractors in the implementation of trade fair stands and its only main activity has been the organization of exhibitions. In order to expand the portfolio of services and increase profitability, the first Octanorm construction system is purchased and the company starts building exhibition stands. Stand designs are created manually in two- and three- dimensional views.
Attendance at local exhibitions starts to decline and organizing them is no longer economical. At the same time, this was the year when floods dealt a final blow to the deteriorating Pilsen Exhibition Center– the focus of the company´s business changes from trade fair organizing to realization of exhibition stands.
Expansion to the West
The company is in search of new business opportunities and soon it expands its activities to foreign trade fairs. Several German-speaking sales managers, who make it easier for the company to enter new markets, are hired to the team. The Czech quality and precision help the company with the gradual acquision of regular clients and positive references.
Implementing exhibition stands within the whole EU is a matter of course for the company. Gradual enlargement of the clientele brings new challenges and the company gains valuable experience. The first stand construction outside Europe is in the most populous city of the United Arab Emirates – Dubai.
The company continues in further development and expands its sales and technical department. Constant investments in enlarging the range of equipment for trade fair stands require new and larger storage facilities. The most important event of this year is the reconstruction and modification of the old hall.
Not only warehouse areas need expansion. The old offices in the center of Pilsen do not have enough capacity and the company moves to a new headquarters with an area of 650 m2 with its own parking space.
Having the offices of the current headquarters separated from the main warehouse areas becomes unsatisfactory. Organization from two different locations is complicated and inefficient. For this reason, the company decides to build its own headquarters, including new storage areas. The money is invested in a building plot and a construction project is prepared.
The year of the COVID-19 pandemic
The first two months of the year are successful and the schedule for the whole year ahead is full. The unexpected blow of the COVID-19 pandemic hits the entire fair trade industry in the form of a ban on holding mass events, which results in the impossibility or restriction of business for a long time.
The construction of the company´s new headquarters begins with the issuance of a building permit. Involuntary free time during the “covid” period is used for editing the website and for launching a new product. The company starts with production and promotion of its own line of designer office furniture – www.ruzickadesign.de .